Bobo Choses’ new SS24 collection is a tribute to folk traditions. It is inspired by children and adults gathering in  the streets among musicians, storytellers, dancers, and creatures from folklore to celebrate culture and life.

A Folk Song film: discover the stories and celebrations that inspired the SS24 collection

Meet a lively cast of characters in our collection, including the Parade Master, Happy Masks, and Dancing Giants. These vibrant personalities come to life on T-shirts and tops, creating a playful canvas that seamlessly mixes and matches with shorts, bermudas, and skirts. Adding an extra layer of fun, they are perfect for embracing both sun-soaked days and breezy summer nights.

Bobo Choses cares

We continue to embrace unique fashion with our SS24 collection, showcasing our commitment to implement better practices. That’s why we are proud to introduce CIRCULOSE®, the most innovative material of the season, crafted by Renewcell. CIRCULOSE® is made from 100% recycled textiles and is used as the feedstock for viscose, closing the loop on textile waste and reflecting our dedication to creating garments that are stylish and also care about the environment.

Embark on a journey of whimsical self-expression with the latest collection at Bobo Choses, where every piece tells a unique and playful story inspired by timeless folk celebrations.