THE CRAZY,UNEXPECTED SIDE OF JOY
Like the surprising tracks on the flip side of a vinyl record, joy often appears in unexpected ways—sometimes loud, messy, and unpredictable, bursting with excitement.
The B-Side of Joy is where things don’t go as planned, moments move away from the ordinary, and spontaneity overshadows routine, making everything more fun. It’s a little chaotic, unfiltered, and full of surprises, inviting us to let loose and enjoy the surprises as they come.
The SS25 B-Side Capsule Collection celebrates these raw and wonderfully imperfect moments that make life more exciting. Like the best songs, the best memories often come from the unexpected. Flip the record. Turn up the volume. Welcome to the B-Side. What's yours?
Campaign photographed by Polly Alderton. Enjoy her work at @dollyandfife and www.dollyandfife.com
