Our first pop-up store in Madrid is a live element in constant transformation, which marks the beginning of a discovery journey. Here imagination comes alive and families can connect with the creative soul of Bobo Choses. It is an atmosphere designed to awaken the senses, discover our collections and participate in activities that inspire both kids and adults. Close to the Retiro Park and Puerta de Alcalá, among other emblematic points of Madrid, the new store has its doors open. There the dimensions are reversed into an oversized hat, or an eclectic and moldable cushion, and a cabin where you can escape from reality and touch the sky.