IS DISCOVERING MAGIC IN EVERY MOMENT
Every day encourages us to join the search for those moments. SS25 Joy is an invitation to embrace the friendship, love and fun that blooms all around us in the simplest things.
The challenge is to find those little touches and face each day with an open mind to find Joy.
And for you? What is joy?
THERE IS MAGIC IN EVERY DETAIL
Discover the magic touches by immersing yourself in a palette of bright colors and versatile clothing, designed to face new adventures every day. A range of possibilities when choosing your outfit to go out into the world will be in front of you. From comfortable pieces for mid-season wear, to functional ones to enjoy the sun and hot weather with freedom and protection. Check out the complete collection with clothes, accessories and practical items for the whole season.
OUR COMMITMENT
At Bobo Choses, fun goes hand in hand with responsibility. We work every day to incorporate new innovations in all our processes that optimize care for the planet, people and the future. GOTS certified organic cotton is included in over 70% of our SS25 Joy collection. In addition, we incorporate our own GRS-certified recycled cotton, as well as Renewcell's Circulose®, minimizing the extraction of virgin materials.
