IS DISCOVERING IN EVERY MOMENT
Every day encourages us to join the search for those moments. SS25 Joy is an invitation to embrace the friendship, love and fun that blooms all around us in the simplest things.
The challenge is to find those little touches and face each day with an open mind to find Joy.
And for you? What is joy?
THERE IS MAGIC IN EVERY DETAIL
Discover the touches in each piece of SS25 Joy immersing yourself in a bright color palette and the versatility of its clothing to face each day enjoying the small details. The prints throughout the collection reflect the inspiration, and through them you can feel joy while enjoying a good coffee, the beach and summer days, the scent of flowers and more. The pieces will join you to enjoy different occasions, thanks to their functionality, even if you are one of those who enjoy being near the water.
OUR COMMITMENT
At Bobo Choses, fun goes hand in hand with responsibility. We work every day to incorporate new innovations in our materials and processes that optimize care for the planet, people and the future. GOTS certified organic cotton is included in over 70% of our SS25 Joy collection. In addition, we incorporate our own GRS-certified recycled cotton, as well as featuring Circulose®, minimizing the extraction of virgin materials and enhancing recycling processes at scale.
