Snapped by Florencia Troche Figari
Florencia lives and photographs from Montevideo, with roots in the Uruguayan countryside and a life shaped by artand motherhood. Her gaze is tender and observant — the kind that notices textures, silences, and the in-between. With a background in early childhood and a deep love for handmade things, she frames her family’s summer through warmth, slowness, and simple beauty. Her photos don’t rush — they feel, stay, and remember.
The carousel hasn’t changed in decades — and that’s the magic. Same rides, new memories. Popcorn scents float through the air, Spider-Man wanders the park, and colors linger everywhere, perfectly faded. It all comes back: the movement, the sounds, the joy of watching them feel what I once felt.
Joy lives in laughter, in quiet, in color.
In the freedom to create and the calm of being together. He is wearing Hello T-shirt & Color blok denim
No ducks today at the fishermen’s port. Just silence, sea breeze, and a little mystery. She is wearing Geometric dress
Beach by day, countryside by night — Rocha gives us both. Peace, salt air, and freedom to roam.
Discover Florencia Troche Figari: @noboru.wataya
Real moments. Real Joy. Shot on film.
Summer Postcards is a project that celebrates the raw, joyful magic of summer life. Through the lens of a disposable camera, our creative friends captured the exact moments when they felt joy. What was once a personal memory becomes a postcard to the world: snapshots of joy, spontaneity and sunshine.
Each month we will share new stories from families, creatives and friends of the brand. Because by sharing joy from different angles, we will only make it grow. Stay tuned!
