AW24 KID COLLECTION
Can you imagine a fairy tale in which there is a good wolf who is with whom the lambs fool around, a bad prince, a beautiful and kind witch, or a righteous pirate? The AW24 collection is called Once Upon a Time. It encourages kids to reinvent the fabulous fairy tales of a lifetime, mixing the characters and settings to generate new unimaginable stories.
THE CARD GAME
Once Upon a Time is a fifty-card game that encourages the creation of new and unimagined fairy tales, mixing characters and scenarios to generate new and different stories.
Our magical universe is born from original stories and tales crafted and illustrated by the brand, where characters come to life through prints, shapes, and products. The new AW24 introduces a storytelling card game inspired by the collection's theme.
OUR COMMITMENT
Fun goes hand in hand with responsibility. We work every day to incorporate new innovations in all our processes that optimize care for the planet, people and the future. Our accessories are certified nickel—and chromium-free, and the Textile and Research Institute Aitex analyzes products to ensure they meet European safety standards. The production and finishing factories we work with adhere to technical and ethical aspects of the OEKO-TEX certification and comply with our strict Code of Conduct, which helps us share our mutual responsibility for fair labor and a safe working environment.
We keep on enhancing our transition to circularity, and managed to grow the presence of our own recycled cotton representing 13% of the total cotton production. We also continue to bet for smarter material choices such as Circulose®, to reduce the extraction of virgin materials, and work with certified organic cotton. Our trustful net of suppliers comply with our Code of Conduct, as an imperative part of our integral social and environmental commitment.
Create your own story incorporating the characters and landscapes of a lifetime, but with unimaginable paths and endings through our newest collection, where each piece expands your imagination.
CREDITS: Creative direction: Adriana Esperalba; Photography: Júlia Quintana, Lucho Torres, Elisa Marzano, Melanie Rodriguez; Photography Assistant: Paul Hyde; Styling: Duygu Massol; Styling Assistant: Alba Monfort; Make up: Ana Sánchez Peña, Make Up Assistant: Laura Asturgó, Jesús Almeda; Production: Mercè Dauder, Production Assistant: Maxi Carrizo; Models: Tiffany, Noah Serbidio, Noah Arenas, Min, Capucine, Lu, Cayetano, Aakash, Carmen, Anais, Marc, Adrián, Sebastián, Alice, Bruna, MIllie, Sophie, Noemi.