The Tic-Tac-Toe Animated Book. When the pieces mix, magic begins.

Step inside the world of AW25 through our animated book — a playful journey where pieces come to life, stories unfold, and imagination takes the lead. It is from this universe that our new collection truly emerges. This is more than a preview: it’s a sneak peek into the mood, textures, and movement behind each piece.

Get the printed book

And if you're the kind who loves to flip real pages, the printed version is waiting for you too — full of surprise, color, and fun you can hold.

Get the printed book

What are you going to play today?

Your turn is coming soon.

HAVE FUN!